Web Conversion Rates
If you need to increase website conversion rates then you need to start trying out different copy because your copy will have the single biggest impact on your profits. Strong, focused web copy that actively sells your products or services clearly and tackles all the classic objections will beat badly written, slack, unfocused and badly presented copy.
But the process of copy testing is not quite as simple as it needs to be. And this is an implementation barrier. Ask virtually any internet marketer about the value of copy testing and they’ll tell you it is absolutely key. But few of these people actually actually get round to doing it themselves.
Why?
Simply because it is quite hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you. Better than that, it reacts to the outcome of tests in such a way that your website evolves to get better and better at converting as time moves on. The way that evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.
Over time some copy will clearly outperform other copy and an automatic feed back system ensures that, as data comes in, the most powerful copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion engine.
The value of increasing web conversion rates is massive and you can actually find a short course about it on the website ReallySimpleTesting.com. One of the most intriguing things you can learn on that site is how small changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.
